Working in pizzerias for 10 years, Charlie Muscarella learned the
ins and outs of how to run a business, but it was perfecting his own
recipe during that time that was the real task.
"It has a homemade taste. We use the best ingredients here, and it
really has a flavor of its own," said Muscarella, owner of Muscarella's
Pizza. "It's an addicting taste. It has been said by many people that
they just can't stop eating it."
The crust of his pizza is one aspect Muscarella is very proud of -
describing it as having a soft dough texture complemented by a crunchy
crust.
He opened the pizzeria in November at 5526 Main St., near Cayuga Road.
With a decade of experience, Muscarella thought it was time to open his
own shop.
"I wanted to go and do my own thing and express myself with my own recipes," he said.
Serving the demographics has been the key to an early success.
Muscarella's wife, Maria, said the lunchtime crowd has been the
busiest, especially with the surrounding offices and businesses.
From specials to catering corporate events, Muscarella's has been a
"new hot spot" in the Village of Williamsville during the lunchtime
hour.
"Every person that has come in here has returned," Muscarella said.
"Some people have come in six, seven times. They like what they get and
come back."
In addition to regular and speciality pizzas, Muscarella's serves
submarines, chicken fingers, a variety of chicken wings, including
Cajun, as well as wraps, salads and sandwiches.
"It's about the food and the service. We try to go above and beyond,"
Maria said, adding that it has been a family effort, and everyone
pitches in to help.
She credits the family connection to Sicily for perfecting the homemade sauce.
Muscarella said he plans to ex- pand, possibly with a location in
Orchard Park. He has gathered inspiration from his son, not only for a
sandwich - the Vincenzo special - but also to support of his family.
Muscarella's Pizza is open from 11 a.m. to 10 p.m. seven days a week.
Delivery is available. For information, call 204-9020.
| 
